Ross, who grew up in Costa Mesa, created Team Think Pink in 2008 to honor a childhood friend's mother, who died in 1998. Barbara Meyers was diagnosed with breast cancer in the late '90s, but the cancer had not been detected early enough, Ross said. Ross, along with Meyers' daughter, Julie Braunsdorf, and a team of other girlfriends from Estancia High School in Costa Mesa, banded together to participate in the Race for the Cure for the team's inaugural Team Think Pink event in September 2008.